Should we beam messages into deep space, announcing our presence to any extraterrestrial civilizations that might be out there? Or, should we just listen? Since the beginnings of the modern Search for Extraterrestrial Intelligence (SETI), radio astronomers have, for the most part, followed the listening strategy. In 1999, that consensus was shattered. Without consulting with other members of the community of scientists involved in SETI, a team of radio astronomers at the Evpatoria Radar Telescope in Crimea, led by Alexander Zaitsev, beamed an interstellar message called 'Cosmic Call' to four nearby sun-like stars. The project was funded by an American company called Team Encounter and used proceeds obtained by allowing members of the general public to submit text and images for the message in exchange for a fee.

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