While the tech industry went gaga for generative artificial intelligence, one giant has held back: Apple. The company has yet to introduce so much as an AI-generated emoji, and according to a New York Times report today and earlier reporting from Bloomberg, it is in preliminary talks with Google about adding the search company’s Gemini AI model to iPhones.
Yet a research paper quietly posted online last Friday by Apple engineers suggests that the company is making significant new investments into AI that are already bearing fruit. It details the development of a new generative AI model called MM1 capable of working with text and images. The researchers show it answering questions about photos and displaying the kind of general knowledge skills shown by chatbots like ChatGPT. The model’s name is not explained but could stand for MultiModal 1.
MM1 appears to be similar in design and sophistication to a variety of recent AI models from other tech giants, including Meta’s open source Llama 2 and Google’s Gemini. Work by Apple’s rivals and academics shows that models of this type can be used to power capable chatbots or build “agents” that can solve tasks by writing code and taking actions such as using computer interfaces or websites. That suggests MM1 could yet find its way into Apple’s products.
“The fact that they’re doing this, it shows they have the ability to understand how to train and how to build these models,” says Ruslan Salakhutdinov, a professor at Carnegie Mellon who led AI research at Apple several years ago. “It requires a certain amount of expertise.”
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